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How to Sell Yourself

Illustrating your key Skills, Experience and Personal Attributes can enhance your appeal to any potential employers, however putting them down on paper is sometimes difficult. The tips below provide practical advice on how to identify your key Skills, Experience and Personal Attributes along with relevant accomplishments.


Identifying the skills that have enabled your accomplishments:

  • Highlights your capabilities to an employer
  • Communicates your value proposition
  • Provides supporting evidence 

Your ‘General Skills’ and ‘Soft Skills’ will have an significant impact on your success in applying for a sales job.

These may include:

  • Problem solving ability
  • Focusing on client needs
  • Building relationships
  • Ability to motivate others
  • Thinking strategically
  • Ability to drive business results
  • Managing profitability
  • Demonstrating flexibility

Note: For additional information on transferable skills related to changing careers, go to the Career Changers section.


Your specific Technical Experience, Application and Industry Knowledge will be an advantage in some sales positions including:

  • Telecommunications
  • Information Technology
  • Automation, Process & Control
  • Hydraulics & Pneumatics
  • Electrical & Electronic
  • Medical & Scientific

Personal Attributes

Salespeople come in all shapes and sizes however there are some common personal attributes that potential employers look for including if a candidate is:

  • Empathetic
  • Confident
  • Organised
  • Driven
  • Methodical
  • Conscientious
  • Resilient


The accomplishments you list can be professional or personal. To identify them, search for any old performance appraisals, job descriptions, letters of recommendation and any outstanding results you have achieved.

Sample accomplishments could be:

  • Increased profit margins by 5% through better stock control
  • Managed a small team of telemarketers
  • Reduced operating costs by 10%
  • Eliminated waste through improved efficiencies

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