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National Sales Manager Minimize



The role of a National Sales Manager is to implement / control a company’s national sales strategy and work to with regional sales managers to ensure the sales force achieves set revenue and expense targets. The position is primarily managerial, requires a sound sales background and often involves extensive travel.

Duties & Responsibilities

  • Developing a budget, and regularly reporting actual performance to the budget, with variance analyses and revised projections
  • Coordinating the gathering of market intelligence covering competitors' products and sales strategies
  • Negotiating major deals and maintaining key customer contacts at senior levels
  • Working with other relevant managers to develop national sales strategy
  • Monitoring sales and expense performance, and initiating corrective action where necessary
  • Monitoring and reporting on the performance of dealers and distribution channels
  • Recruiting, training and motivating sales staff


  • Ability to negotiate complex sales at senior levels
  • Excellent motivational and persuasive skills
  • Sound product / service and industry knowledge
  • Budgetary formulation and control abilities
  • Excellent planning and administrative abilities

Qualifications & Experience

At least 7 years of related sales / marketing experience with tertiary qualifications in technical / business related areas.

Career Path

National Sales Managers can move into more senior roles such as Chief Operations Officer (COO), Chief Executive Officer (CEO), Managing Director (MD) or General Manager (GM). Others move into recruitment, consulting or training positions.

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