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The role of a State Sales Manager is to control the sales activities of a company in their state to achieve revenue and expense targets. People in this role may spend as much time selling (concentrating on major sales opportunities) as they do managing their sales staff.

Duties & Responsibilities

  • Controlling the distribution of products within a state
  • Recruiting and training sales staff
  • Controlling and motivating a sales team to meet sales targets
  • Making a substantial input to forecasting and setting sales and expense budgets for the state
  • Monitoring and reporting on competitors’ sales and product strategies in the state
  • Servicing key accounts and negotiating deals within policy guidelines


  • Proven skills in leading and motivating a sales team
  • Sound administrative skills
  • Strong personal sales abilities
  • Good analytical and reporting abilities
  • Knowledge of local products / services and market

Qualifications & Experience

At least 5 - 10 years of related sales / marketing experience. May have tertiary qualifications in technical / business related areas.

Career Path

State Sales Managers can move into more senior roles such as National Sales Manager or Sales Director. Others move into recruitment, consulting or training positions.

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